David Gauntlett
Gauntlett argues that, "Media messages are diverse, diffuse and contradictory. Rather than being zapped straight into people's brains, ideas about lifestyle and identity that appear in the media are resources which individuals use to think through their sense of self and modes of expression. In addition to this conscious (or not particularly conscious) use of media, a wealth of other messages may breeze through the awareness of individuals every day."
Interestingly a central part of Gauntlett's arguments examines the role that new technologies and 'new' media play in the construction of our identities.
"Furthermore, people are changing," Gauntlett argues, "building new identities founded not on the certainties of the past, but organised around the new order of modern living, where the meanings of gender, sexuality and identity are increasingly open. Different aspects of popular media can aid or disturb these processes of contemporary reorientation"
Gauntlett celebrates new media with its capacity to empower us to create our own identities. For Gauntlet "making is connecting".
Interestingly a central part of Gauntlett's arguments examines the role that new technologies and 'new' media play in the construction of our identities.
"Furthermore, people are changing," Gauntlett argues, "building new identities founded not on the certainties of the past, but organised around the new order of modern living, where the meanings of gender, sexuality and identity are increasingly open. Different aspects of popular media can aid or disturb these processes of contemporary reorientation"
Gauntlett celebrates new media with its capacity to empower us to create our own identities. For Gauntlet "making is connecting".
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Henry Jenkins
Jenkins celebrates and explores participatory culture - his main argument suggests that audiences don't respond to texts as passive agents, audiences don't just consume they react to texts, quite often using media products to subvert the messages and ideologies that they construct. Texts become "creative scaffolds" that audiences respond to with fan fiction, YouTube remixes and fn websites.
To Jenkins, the internet has a particular ability to actualise this active response. Jenkins argues that the Internet empowers and enables fan groups nd that these groups:
Works in the same way as folk traditions – bringing people together as communities
These groups can work with non-commercial motives
These groups can work for the social good – the Harry potter Alliance
To Jenkins, the internet has a particular ability to actualise this active response. Jenkins argues that the Internet empowers and enables fan groups nd that these groups:
Works in the same way as folk traditions – bringing people together as communities
These groups can work with non-commercial motives
These groups can work for the social good – the Harry potter Alliance
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Anthony Giddens
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